The Icsid Executive Board is elected biennially during the General Assembly and is made up of the President, the President-Elect and nine Board Members. The honorary members of the Board dedicate their time and expertise to sustain and develop the organisation in order to elevate member services and solidify Icsid's global role. Over the years, numerous boards have defined their priorities, together contributing to the wide range of tools and activities available to Icsid today.

The 2009-2011 Board

Dr. Mark Breitenberg, USA, President

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Dr. Breitenberg is Provost at California College of the Arts, USA; Formerly Dean of Humanities and Design Science at Art Center College of Design in Pasadena, California, USA; PhD in Literature and Critical Theory from the University of California, San Diego; Author of many articles in the fields of art, design education and literary history; Author of Anxious Masculinity, a book on Shakespeare and his contemporaries; Assistant Professor of English Literature at Swarthmore College from 1987-1994; Adjunct Professor, Otis College of Design, 1998-2000; Writer/Producer at Parkwood Pictures, 1996-1998.

Prof. Soon-In Lee, South Korea, President Elect

e: slee@icsid.org
Since attending the 1989 Congress in Nagoya, Prof. Lee has worked closely with Icsid to promote better design in Korea and around the globe. He has been a Professor of industrial design and art at Hongik University since 2004, and is also currently the President of the Seoul Design Center where he is in charge of numerous WDC Seoul 2010 projects. For the past two years Prof. Lee has been the Chief researcher for the 50 Design Culture Scholars and Historian Group, where his research efforts have gone into identifying and preserving the local culture and design identity of Seoul's design heritage.

Mr. Brandon Gien, Australia, Treasurer

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Mr. Gien is the Executive Director of the Australian International Design Awards, Australia's longest standing design awards program. Amongst other roles, he is also the General Manager, Corporate Services for Standards Australia, recognised by the Government as Australia's peak Standards body. With a background in management and industrial design, he has been responsible for restructuring the Design Awards program over the last decade. The program is now recognised and highly valued by Australian business, industry, academia, media and the general public for its key role in promoting the value of design and for fostering a broad based culture of creativity and innovation in Australia. Mr. Gien studied Mechanical Engineering at the University of Newcastle where he later graduated with a Bachelors Degree in Industrial Design. He is currently undertaking a Doctoral Thesis in Environmental Design at the University of Canberra.

Ms. Michelle Berryman, United States

e: mberryman@icsid.org
Since 1991, Michelle Berryman has worked professionally in both the corporate and consulting worlds designing consumer products, exhibits, interiors, and user interfaces for consumer, medical and industrial products and she has an extensive background in corporate identity as well. Throughout her award-winning design career, Michelle has worked with clients like Coca-Cola, Electrolux, Nike, Siemens, Philips, HP and Cooper Lighting, to extend their brand and build meaningful customer experiences. She has also taught at the college level.

Mr. Tony K. M. Chang, Taiwan (Chinese Taipei)

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Mr. Tony Chang entered into Taiwan External Trade Development Council (TAITRA) in 1972 as an exhibition designer. He received a Best Design Pavilion Award at the 1985 International Clothing and Textile Exhibition in Germany. In 1980, he joined the task force for the establishment of Taipei World Trade Center (TWTC) and later became a manager of TWTC facilities. From 1998 to 2004, he was appointed Executive Director of Design Promotion Center under TWTC. In 2004, he was the CEO of Taiwan Design Center (TDC). In 2005, he served on the Icsid Executive Board of Directors. He also served as a judge at red dot design award for 2007 and 2008 and at the iF design award in 2007. In 2008, he was elected Founding Chairman of the Taiwan Design Alliance and is now masterminding the 2011 IDA Congress, Taipei.

Prof. Martin Darbyshire, United Kingdom

e: mdarbyshire@icsid.org
Mr. Darbyshire worked for leading product design consultancies, Moggridge Associates in London and ID TWO in San Francisco between 1983 to 1989 (both now part of IDEO), before founding tangerine in 1989. Over his 25-year career, he has had extensive hands-on experience of consumer insight research, innovation strategy, design and design strategy in all of the major industry sectors, working with clients in over 15 countries. Currently, he is responsible for the strategic development of tangerine, creating new business opportunities and giving direction to design.

Mr. Tapani Hyvönen, Finland

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Tapani Hyvönen founded Destem Ltd. in 1976 and was the co-founder of ED-Design Ltd in 1990. Currently he is the CEO at ED-Design Ltd., concentrating on strategic planning and new business. As the Vice President of Ornamo, Hyvönen is responsible for international relations. Through Ornamo and as an alumni, Hyvönen has actively contributed to forming Aalto University. He has been one of the key persons in the Helsinki WDC 2012 application process. Over the past 25 years, Hyvönen has been honored with several awards and has held several confidential posts and important positions in design organisations, including as Executive Board Member for Icsid from 1999-2003. He has also acted as a jury member in several national and international design competitions.

Mr. Mugendi M'Rithaa, South Africa

e: mmrithaa@icsid.org
Mr. M'Rithaa has an active membership in the Industrial Designers Association South Africa (IdeaSA); Design Education Forum of Southern Africa (DEFSA); Design Research Society (DRS); Ergonomics Society of Southern Africa (ESSA); Network of Africa Designers (NAD); Network on Design for Social Innovation and Sustainability (DESIS); Learning Network on Sustainability (LeNS); and the Global Universal Design Education Online Network (GUDEON). Since 2005, he has been a Senior Lecturer in the Department of Industrial Design, Cape Peninsula University of Technology, South Africa. Mr. M'Rithaa was a lecturer in the Department of Industrial Design & Technology, University of Botswana (2001-2004), a lecturer in the Department of Design, University of Nairobi (1994-2001), a Designer/Researcher with the Kenya Building Research Centre, Nairobi (1988-1993), and a Designer/Accounts Executive with Communication Graphics, Nairobi (1987).

Kazuo Tanaka, Japan

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Born in Tokyo in 1956, Kazuo Tanaka is currently the President of GK Design Group, which was founded in 1952 and is the largest freelance design office in Japan. In 1981, Mr. Tanaka graduated from the School of Design of the Faculty of Fine Arts, Tokyo National University of Fine Arts and Music where he majored in industrial design (MA). In 2005, he was appointed as the Director of Sign and Street Furniture for the EXPO Aichi, Japan project. He is a visiting lecturer at many universities in Japan and has been a juror for the Good Design Award since 2003, as well as for the Red Dot Award since 2008. Since elected as a board member of Icsid in 2007, he has been widening his activities internationally.

Mr. Nils Toft, Denmark

e: ntoft@icsid.org
In 1987, Mr. Toft joined CBD A/S (then Christian Bjørn Design), an industrial design studio based in Copenhagen. As early as 1990, he became an associate partner of CBD, which he today owns and  manages together with partner Henrik Jeppesen. Alongside his partner, Mr. Toft has transformed CBD from a local Danish player into what it is today: An international design, engineering and production consultancy with offices in Beijing, Ho Chi Minh City, Malmö and Copenhagen and a long list of prominent international clients. Nils Toft, born in Copenhagen in 1957, graduated from the Royal Danish Academy of Fine Arts in Copenhagen in 1985. With a Master's Degree that focuses on Industrial Design and Business Development, Mr. Toft has always believed in applying design on a strategic level.

Prof. Pradyumna Vyas, India

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For 20 years, Prof. Vyas has worked as a Faculty Member in Industrial Design at the National Institute of Design (NID) where he currently teaches undergraduate and post-graduate courses and professional consultancy and training. His area of interest lies in contextual use of technology for health and wellness, sectoral  communication and sustainable development of crafts. Prof Vyas has coordinated major design promotion events in India and has just been recently nominated as the Member Secretary of the newly formed India Design Council by the Ministry of Commerce & Industry, Government of India.