DESIGNMATTERS PROJECT
Punto
Students: Raymond Dang, Armie Pasa, Michael Tam, and Jack Wittbold
Faculty: Robert Ball, Igor Burt, and Allison Goodman
School: Art Center College of Design
ABOUT THE PROJECT
The goal of this Designmatters project was to develop integrated solutions to improve Project Concern International's mobile healthcare clinic operations and communication strategies in high-risk and remote communities in Tijuana, Mexico.
ABOUT THE DESIGN
This team focused on developing a mobile clinic that adapts to non-residential environments and their specific health needs. Inspired by the popularity of professional wrestling in Mexico, they conceived an ad campaign featuring the character Leucocita, a masked female wrestler who serves as a role model for good health habits. Posters featuring this role model giving health advice as well as photographs of actual people from the region form a connection to the community. To further convey healthy habits and announce clinic services, packaging that featured Leucocita was designed for give-away items such as cleansing wipes, vitamins, and condoms. These would be distributed to target communities in places such as the market, sports arena, and nightclubs.
ABOUT DESIGNMATTERS
Recognising the growing interconnectedness of the world's diverse populations, and the public's increasing awareness of the power of design, Art Center's International Initiatives Department launched Designmatters at Art Center in 2001. This ongoing college-wide initiative enables students and faculty to explore the myriad ways that design is an equal partner with technology, science, engineering and urban planning in addressing social and humanitarian needs. Through elective workshops as well as independent study, students in Designmatters projects develop new kinds of problem-solving skills and create tangible, real-world results that help make design even more relevant to contemporary life and the issues of our time.
Punto
Students: Raymond Dang, Armie Pasa, Michael Tam, and Jack Wittbold
Faculty: Robert Ball, Igor Burt, and Allison Goodman
School: Art Center College of Design
ABOUT THE PROJECT
The goal of this Designmatters project was to develop integrated solutions to improve Project Concern International's mobile healthcare clinic operations and communication strategies in high-risk and remote communities in Tijuana, Mexico.
ABOUT THE DESIGN
This team focused on developing a mobile clinic that adapts to non-residential environments and their specific health needs. Inspired by the popularity of professional wrestling in Mexico, they conceived an ad campaign featuring the character Leucocita, a masked female wrestler who serves as a role model for good health habits. Posters featuring this role model giving health advice as well as photographs of actual people from the region form a connection to the community. To further convey healthy habits and announce clinic services, packaging that featured Leucocita was designed for give-away items such as cleansing wipes, vitamins, and condoms. These would be distributed to target communities in places such as the market, sports arena, and nightclubs.
ABOUT DESIGNMATTERS
Recognising the growing interconnectedness of the world's diverse populations, and the public's increasing awareness of the power of design, Art Center's International Initiatives Department launched Designmatters at Art Center in 2001. This ongoing college-wide initiative enables students and faculty to explore the myriad ways that design is an equal partner with technology, science, engineering and urban planning in addressing social and humanitarian needs. Through elective workshops as well as independent study, students in Designmatters projects develop new kinds of problem-solving skills and create tangible, real-world results that help make design even more relevant to contemporary life and the issues of our time.
For more information, please contact:
Mariana Amatullo
Vice President, International Initiatives
Director, Designmatters
t: +1 626 396 2418
e:
w: www.artcenter.edu/designmatters