Student: Sofia Venzano
Icsid Member School: Instituto Profesional DuocUC de la Pontificia Universidad Catolica de Chile
Programme: Graphic Design

About the design
"To develop this poster, I wanted to first start with defining what is industrial design and the relationship of humans to objects. At first, through our five senses, we know both nature and our surrounding world around. This is where we face both the most basic and complex things that exist and these serve as a model for building and running the various tools that we will build and use over time.

"In the poster, the plane of paper represents the best creativity in industrial design, from a simple shape like a square that exists in nature creates an object that is at the service of humanity, which in this case is a plane.

"The industrial designer is able to create forms for building and using space, and propose new ideas. The choice of colors in the poster was used to contrast the figures and generate a sense of abstract principles and, in a second detailed reading, the discovery of the paper airplane.

"I wish to make this poster suggest that, in a puzzling world of the infinite forms, we are in constant use of industrial design."

Note: This poster is the property of the designer and is not intended for reproduction or distribution.

About the competition
To celebrate World Industrial Design Day 2009, design students from Icsid Member Schools invited to design a poster that illustrates the importance of industrial design to humankind. Either a creative illustration or an illustration of the design of a product, the poster had to capture the theme "Industrial Design - The product of human creativity".
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About World Industrial Design Day
First declared on June 29, 2007 on the occasion of Icsid's 50th anniversary, World Industrial Design Day is an international day of observance in recognition of the profession of industrial design.
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