Student: Kong Po Lok
Icsid Member School: Hong Kong Design Institute, China
Programme: Second year, High Diploma in Advertising and Promotion Design

About the design
"'Human creativity', this is quite difficult to explain. However, this word always make people feel powerful.

In my life, if people notice something, which is very interesting or special, they always say 'Oh! I see'. Thus, when you stand away from the poster, you can read the word 'OiC'. At that time, people will say 'Oh I see'. Finally, I hope every audience can feel World Industrial Design Day is a powerful day and let them to say 'oh! I see'."

Note: This poster is the property of the designer and is not intended for reproduction or distribution.

About the competition
To celebrate World Industrial Design Day 2009, design students from Icsid Member Schools invited to design a poster that illustrates the importance of industrial design to humankind. Either a creative illustration or an illustration of the design of a product, the poster had to capture the theme "Industrial Design - The product of human creativity".
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About World Industrial Design Day
First declared on June 29, 2007 on the occasion of Icsid's 50th anniversary, World Industrial Design Day is an international day of observance in recognition of the profession of industrial design.
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