Student: Carla Sapiain
Icsid Member School: Instituto Profesional DuocUC de la Pontificia Universidad Catolica de Chile
Programme: Graphic Design

About the design

"The purpose of this poster is to represent nature as a central concept, which is the beginning of observation and a creative engine for humanity. Based on this, one can interpret the tree as an organic element which includes the study of materials, shapes and structure. Under these three parameters is the relationship between humans and their creations, referring to the constructive and creative process of industrial design.

"Appropriating and deconstructing 'the tree' generates a new identity, which was created with real materials and merged digitally. Nature, represented by the tree, symbolises the life cycle, which explains metaphorically the process of creating a product."

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Permission has been granted by the designer, to download the poster for republication and distribution.

High (PDF - 38.5MB) | Medium (PDF - 11.6MB) | Low (PDF - 1MB)

About the competition

To celebrate World Industrial Design Day 2009, design students from Icsid Member Schools invited to design a poster that illustrates the importance of industrial design to humankind. Either a creative illustration or an illustration of the design of a product, the poster had to capture the theme "Industrial Design - The product of human creativity".
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About World Industrial Design Day

First declared on June 29, 2007 on the occasion of Icsid's 50th anniversary, World Industrial Design Day is an international day of observance in recognition of the profession of industrial design.
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