![[Image: Perfume Packaging for Global Market by Sakthivel Shanmuganathan of the National Institute of Design, Gujarat India]](/database/images/display/sb4c2cd2a8180d4.jpg)
Student: Sakthivel Shanmuganathan
Perfume Packaging for Global Market
National Institute (2009)
Ceramic and Glass Design
Gujarat, India
The design process was a holistic exercise. Detailed research was carried out to have an idea on the trend and cultural ideologies in Europe and the U.S. as well as for identifying opportunities for teens for deriving inspiration for the concepts. Market research was carried out followed by visualizing through sketches. Each concept was developed keeping in mind the brand values. Environmental issues were also considered within the customized standards of infrastructure and manufacturing possibilities.
Selected concepts were evaluated through 3D models to ensure the proportion and ergonomic issues. Enough thought was also given on value additions through dual purposes, i.e., empty perfume bottles to be used as vases, etc.
Download the high quality version - (451KB - JPG)
For more information, please contact:
National Institute of Design
Paldi, Ahmedabad
300007, Gujarat, India
e:
www.nid.edu
Perfume Packaging for Global Market
National Institute (2009)
Ceramic and Glass Design
Gujarat, India
About the design
The aim of the project was to design and develop a range of premium perfume bottles along with an appropriate fragrance catering to the global market. The project was carried out for 'Jean Paul Dupont', an upcoming fragrance line which includes natural perfumes for men, teens' perfumes, perfumes for corporate women and unisex perfumes. The proposal of understanding perfumes and incorporating the insights into the final bottle design was very interesting.The design process was a holistic exercise. Detailed research was carried out to have an idea on the trend and cultural ideologies in Europe and the U.S. as well as for identifying opportunities for teens for deriving inspiration for the concepts. Market research was carried out followed by visualizing through sketches. Each concept was developed keeping in mind the brand values. Environmental issues were also considered within the customized standards of infrastructure and manufacturing possibilities.
Selected concepts were evaluated through 3D models to ensure the proportion and ergonomic issues. Enough thought was also given on value additions through dual purposes, i.e., empty perfume bottles to be used as vases, etc.
Download the high quality version - (451KB - JPG)
For more information, please contact:
National Institute of Design
Paldi, Ahmedabad
300007, Gujarat, India
e:
About the National Institute of Design
The Government of India set up the National Institute of Design in 1961 as an autonomous national institution for research, service and training in Industrial Design and Visual Communication. NID offers professional education programmes at Undergraduate and Post Graduate level with five faculty streams and 17 diverse design domains. NID has established exchange programmes and ongoing pedagogic relationships with 35 overseas institutions. NID has also been playing a significant role in promoting design.www.nid.edu