[Image: Eco Coke by Andrew Kim]
23 March 2010

Student project design Eco Coke Bottle

For an eco-friendly project, Andrew Kim, a student at College for Creative Studies, redesigned the Coke bottle. The radical change involves changing from the classic Coke curves to a slimmer, squarer figure that would be easier to ship with a stackable, collapsable design, taking up less space. The bottle would be 100% made of biodegradable sugarcane plastic along with a slimmer cap to reduce plastic use.

The renders are convincing and well-executed, but we'd like to know your thoughts on a redesign of the classic soda bottle.






Comments:

Susan Barnes said:

I love it. Fantastic idea!

9:46 AM | April 27, 2010 PST (GMT - 8)

Laura said:

Awesome! I want one SO bad!

9:51 AM | April 27, 2010 PST (GMT - 8)

jamaria said:

Companied need to start thinking this way

10:08 AM | April 27, 2010 PST (GMT - 8)

jamaria said:

Companies need to start thinking this way

10:09 AM | April 27, 2010 PST (GMT - 8)

gabriel said:

the future is here. remember how in futuristic movies everyday products were used and all they needed for the product to be futuristic was new package?? this is it!!

11:37 AM | April 27, 2010 PST (GMT - 8)

Jackie said:

LOVE IT! Especially as a Coke shareholder - I'd love to see this in production! What a great idea! Let's hope this comes to fruition!

12:11 PM | April 27, 2010 PST (GMT - 8)

Daniel said:

This kid will be a very successful person one day. You're a one-man-band, don't ever get a 9 to 5

7:13 AM | April 28, 2010 PST (GMT - 8)

Nansia said:

respect the planet = respect yourself!

11:11 AM | May 04, 2010 PST (GMT - 8)

Alexia said:

Excellent! I wish it would happen!

12:35 PM | May 04, 2010 PST (GMT - 8)

Zampik said:

that would crack because of gas inside. Why you thing all bottles containing CO2 are rounded?

6:10 AM | May 05, 2010 PST (GMT - 8)

dante said:

well... love the idea... not so much the design.. its a really hard goal to beat Raymond loewy´s shape

8:03 AM | May 14, 2010 PST (GMT - 8)

Tracy said:

LOVE IT!!! Great design!

11:28 AM | May 21, 2010 PST (GMT - 8)

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The UK plug has gotten a face lift with this neat 10mm plug created by Min-Kyu Choi of the Royal College of Art in London.