The SABS Design Institute is the national design promotion body of South Africa. It fosters the economic and technological development of South Africa through the promotion of the benefits of design. The ultimate aim is to improve the prosperity of the entire population.

The SABS Design Institute's initiatives include a number of award schemes and design publications, and focus on:

• Design & Education: nuturing and developing design leadership and promoting design as a career
  
• Design & Industry: stimulating new product development and marketing South Africa as an innovative, industrialised country
  
• Design & Development: developing southern Africa through focused design projects for developing communities in rural and urban areas.