Daewoo Electronics aims to be the global market leader for electronics products, with emphasis on genuine usefulness to the customer, family oriented products, and health and environmental responsibility.

Daewoo Electronics is dedicated to improving people's lives through the use of advanced technology and a commitment to innovation, quality, value, and design.

Commitment to the introduction of increasingly innovative and stylish products aimed at enhancing people's lives will increase the company's profile and the perceived value of its products.

Daewoo Electronics design always considers the human. A Daewoo Electronics' management philosophy and design principle are to create environments which supply customers' health and happy life.

For better life, Daewoo Electronics design tries to find uncomfortable things through researching customers' behaviour in detail, and  solve these problems by fresh ideas and beautiful design factors. Daewoo Electronics also considers all walks of life such as the disabled and the aged.