Established in 1967, Hyundai Motor Co. has grown into the Hyundai Kia Automotive Group which includes over two dozen auto-related subsidiaries and affiliates. It is South Korea's largest and the world's sixth largest automaker

Hyundai motor vehicles are sold in 193 countries through some 5000 dealerships and showrooms.

Different units within the Design Research Center work together to predict future design trends and devising automobile packaging for future models.