The Factfinder is packed with data based on a nationwide survey of 1,500 companies of all sizes and sectors, previously published as Design in Britain. It shows the positive impact of design on practically every measure of business performance, including market share, growth, productivity, share price and competitiveness.

In particular, Factfinder shows that:

• Two thirds of companies who ignore design have to compete mainly on price. In companies where design is integral, just one third do so.
• More than eight out of ten design-led companies have introduced a new product or service in the last three years, compared to just 40 per cent of UK companies overall.
• 83% of companies in which design is integral have seen their market share increase, compared to the UK average of 46%.
• Design is integral to 39% of rapidly growing companies but to only 7% of static ones.
• 80 per cent of design-led businesses have opened up new markets in the last three years. Only 42% of UK businesses overall have done so.
• A business that increases its investment in design is more than twice as likely to see its turnover grow as a business that does not do so.
  

Factfinder has got Britain's facts and figures to show design investment pays off.