Half of the world's population lives in Asia. The mere fact that Asia in general is becoming more affluent, presents any business with enormous development opportunities. This substantial and maturing Asian market has been the driving force behind many new and innovative creations that strives to meet the specific needs of the Asian society. The unique characteristics of Asian communities and consumers are becoming important design considerations for apparels, interiors, products and communications. Some of these outstanding designs have had tremendous impact of the Asian quality of life.

The Design for Asia (DFA) Award is presented annually to companies around the world that have generated business success through great design that impacts Asia.

The Award is dedicated to promote design excellence. It also seeks to raise awareness amongst businesses and the public alike, that good design is an essential component in business success and the enjoyment of life.

Nomination deadline
July 15, 2007

Award presentation at the Hong Kong Design Centre Gala Dinner
The winners will be honoured during an award presentation gala dinner on 12 December 2007 (Wednesday), which is part of the Business of Design Week (BODW) 2007, which will be held between December 10 and 15 this year at the Hong Kong Convention and Exhibition Centre.

Design Categories
The SFA Award places emphasis on all-round design excellence All entries, irrespective of their nature, will therefore be competing with one another with the best designs winning the award. Entries should fall into one of the following four categories:

• PRODUCT DESIGN (e.g. consumer products, business and office products, educational products, computers, consumer electronics/telecommunications, household goods, automotive and transport, sport, hobby and leisure goods, etc.)
• COMMUNICATION DESIGN (e.g. total branding solution, corporate communications, product communication, print communication, etc.)
• APPAREL/ACCESSORIES DESIGN (e.g. fashion, textiles, garments, footwear, jewellery, watches, bags, eyewear, accessories, etc.)
• SPATIAL/INTERIOR/EXHIBITION DESIGN (e.g. commercial, retail, corporate, hotel and hospitality, public/institution, residential, exhibition, etc.)
  

For more information, please visit www.dfaaward.com
Polly Chik
t: +852 2522 8688
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