07 April 2008
WORKSHOP: CREATING DYNAMIC, MULTI-SENSORY EXPERIENCES FOR CUSTOMER DELIGHT
New Delhi (India) - In today's world, no matter what the business, every business is in the business of creating EXPERIENCES. In today’s business jungle, a company that creates breakthrough experiences, survives and thrives. Others get extinct. This workshop, hosted by the National Institute of Design in New Delhi, India, strives to unravel the science and art of persuasion - the art and science of persuading the customers to buy more through delightful experience creation.
Dates
28 - 30 April 2008
10:00 am - 5:00 pm
Registration fees
Non-residential Registration Rs. 9000
(Includes Lunch and Workshop Registration only)
A certificate of participation will be presented to the participants.
Location
NID- ITPO Showcase Design Centre
Hall No 19, First Floor
Pragati Maidan New Delhi
t: +91 11 23379645, +91 11 23379646
Limited seating will be allotted on first-come -first served basis.
Anchor Faculty: Mr. Krishnesh Mehta
Krishnesh Mehta has been working on the synergetic convergence of Design, Science and Technology and Management for over a decade. He has done Masters in Physics followed by an Advanced Diploma in Space Sciences. He has undergone two years Faculty Training programme at the National Institute of Design, India. He is an ISIS (UK) and ITEM (USA) certified Energy Medicine and Brain Imaging researcher. He has also done MBA and has been actively involved in researching on Senses and Sensibilities, Perceiving Perception, and the Neurophysiology of Creativity, Leadership and Systems thinking. He has also done extensive work on neuroplasticity combining the best of the modern and the ancient sciences like yoga for achieving desired alteration in the brain functioning. Based on the above convergence he has developed the concept of Multi-sensory (50 plus sensors) and Cross Sensory Design, Perceptual and Intuitive User Interfaces and has been holding regular workshops on the same. He has been a member of the Faculty in the area of Design Science and Strategic Design Management at the National Institute of Design, India, for the last 13 years.
Broad topics to be covered
Download Registration form.
For more information, contact:
NUPUR GUPTA Design Centre Manager
NID-ITPO Showcase Design Hall No 19, 1st Floor
Pragati Maidan New Delhi
t: +91 11 23379645, +91 11 23379646
e: niddc@rediffmail.com
w: www.nid.edu
National Institute of Design
Core 6 A- 3rd Floor
India Habitat Centre Lodhi Road, New Delhi
t: +91 11 24692846, +91 11 24647487
Dates
28 - 30 April 2008
10:00 am - 5:00 pm
Registration fees
Non-residential Registration Rs. 9000
(Includes Lunch and Workshop Registration only)
A certificate of participation will be presented to the participants.
Location
NID- ITPO Showcase Design Centre
Hall No 19, First Floor
Pragati Maidan New Delhi
t: +91 11 23379645, +91 11 23379646
Limited seating will be allotted on first-come -first served basis.
Anchor Faculty: Mr. Krishnesh Mehta
Krishnesh Mehta has been working on the synergetic convergence of Design, Science and Technology and Management for over a decade. He has done Masters in Physics followed by an Advanced Diploma in Space Sciences. He has undergone two years Faculty Training programme at the National Institute of Design, India. He is an ISIS (UK) and ITEM (USA) certified Energy Medicine and Brain Imaging researcher. He has also done MBA and has been actively involved in researching on Senses and Sensibilities, Perceiving Perception, and the Neurophysiology of Creativity, Leadership and Systems thinking. He has also done extensive work on neuroplasticity combining the best of the modern and the ancient sciences like yoga for achieving desired alteration in the brain functioning. Based on the above convergence he has developed the concept of Multi-sensory (50 plus sensors) and Cross Sensory Design, Perceptual and Intuitive User Interfaces and has been holding regular workshops on the same. He has been a member of the Faculty in the area of Design Science and Strategic Design Management at the National Institute of Design, India, for the last 13 years.
Broad topics to be covered
- Basic principles of how humans sense and perceive.
- Perception through 50+ senses ˆwhat constitutes a good experience.
- Physiology of Experience and Quality of life.
- Multi-sensory and Cross Sensory Branding.
- The Principles of Persuasion and Customer Delight.
- Principles for creating desirable and delightful Experiences.
- Fundamentals of Lighting and Lighting for Visual Composition.
- Fundamentals of Sound, smell and other media (stimulants) .
- Multi-sensory Experiences for virtual spaces .
- Multi-sensory Ambiences on the Web.
- 4D Multimedia and its applications.
- Basic principles of creating multi-sensory dynamic experiences.
- Technologies/Methodologies for creating multi-sensory dynamic experiences.
- Psychological and cognitive aspects of multi sensory dynamic experiences.
- Design and aesthetic considerations for dynamic experiences.
- Commercial considerations and applications of Dynamic Experiences.
Download Registration form.
For more information, contact:
NUPUR GUPTA Design Centre Manager
NID-ITPO Showcase Design Hall No 19, 1st Floor
Pragati Maidan New Delhi
t: +91 11 23379645, +91 11 23379646
e: niddc@rediffmail.com
w: www.nid.edu
National Institute of Design
Core 6 A- 3rd Floor
India Habitat Centre Lodhi Road, New Delhi
t: +91 11 24692846, +91 11 24647487
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