Above: Airjelly, a project of the German FESTO, exposed during the Barcelona Design Week 2008.
10 December 2008
BARCELONA DESIGN WEEK 2008 BEATS RECORD ATTENDANCE
Barcelona (Spain) - The third edition of the Barcelona Design Week, held from 10-14 November 2008, drew an unprecedented attendance compared to the two previous years. Nearly 800 people took part in the 11 sessions and activities, during which the attendants discussed emerging trends, eco-design and the strategic value of design management as an element of innovation and business competitiveness, among other topics.
Organised by Icsid Promotional Member, Barcelona Design Centre (BCD), as an international event for the promotion and debate about design, this 2008 edition was a success of in every way. This is showed not only by figures, but also by the opinion of those who took part in the congress. From the survey completed by the attendees, it was clear that the most successful sessions were "Global Trends", "Ecoinnovation: rethinking the strategy to differentiate" and the DME Congress. This feedback also rated the event's overall organisation very well.
Main findings of the BDW 2008
In addition to the positive figures of participation, a number of conclusions can be drawn from the presentations and the input of participating experts and professionals, such as William McDonough, Keiji Kawahara, Francesco Morace or David Griffiths, among others.
The following is a compilation of the most important ideas learned during the thematic sessions, which gave great importance to the need to keep a creative attitude for design thinking:
The components of the various activities of this 2008 edition were held in the CaixaForum, the CosmoCaixa, the facilities of Barcelona Activa, the 22@ district, Barcelona and Mies van der Rohe Pavilion.
Next stop: Barcelona Design Week 2009
The representatives of BCD are very optimistic with regards to the 2009 edition. According to Isabel Roig, General Manager of BCD, "the growth experienced year after year by the Barcelona Design Week, forces us to set new challenges for 2009 in order keep working and get one of our main goals: to position design as a priority of business and the government bodies."
This upcoming edition of the Barcelona Design Week is of special significance due to the celebration of the 35th anniversary of BCD. BCD, Barcelona Design Centre, is a centre for the promotion of design whose mission is to promote this discipline among enterprises as a strategic tool for innovation and competitiveness, as well as the projection of Barcelona as the capital of design. BCD is supported by the Chamber of Commerce of Barcelona, the Generalitat de Catalunya, Barcelona City Council, the Ministry of Industry, Tourism and Trade and the Ministry of Science and Innovation.
Find out more about the event: www.barcelonadesignweek.es
For more information, please contact:
Carles Barbero
Communications & Press department
Barcelona Design Center
t: +34 932 182 822
e:
w: www.bcd.es
Organised by Icsid Promotional Member, Barcelona Design Centre (BCD), as an international event for the promotion and debate about design, this 2008 edition was a success of in every way. This is showed not only by figures, but also by the opinion of those who took part in the congress. From the survey completed by the attendees, it was clear that the most successful sessions were "Global Trends", "Ecoinnovation: rethinking the strategy to differentiate" and the DME Congress. This feedback also rated the event's overall organisation very well.
Main findings of the BDW 2008
In addition to the positive figures of participation, a number of conclusions can be drawn from the presentations and the input of participating experts and professionals, such as William McDonough, Keiji Kawahara, Francesco Morace or David Griffiths, among others.
The following is a compilation of the most important ideas learned during the thematic sessions, which gave great importance to the need to keep a creative attitude for design thinking:
Design is one of the best resources / ways for Europe to compete with emerging markets (Session: DME Congress).
The macrotrends are a reflection of how the "genius loci" (talent) and the local culture are able to generate innovation (Session: "Global Trends").
The desire of users to live pleasant experiences and enjoy a greater comfort will have a notable influence on the interior design of the aerospace sector as well as on the mobility of the future (Session: "Synergy Design - Aerospace interior Design").
"Design for All" is an opportunity to export products to other markets and cultures, and it is also a chance to adapt to unfamiliar customers (Session: "Design and Users").
Tourism, one of the main Spanish economic sectors, has an opportunity to increase its market if it applies the "Design for All", critical for 10% of people, required for 40%, and comfortable for 100%. Source: Design for All Foundation. (Session: "Design and Users").
Eco-innovation is not only an ethical factor, but it is also a strategy that brings tangible benefits, such as reduction of expenses, the commitment of employees and the improvement of the profitability of the company (Session: "Ecoinnovation: rethink strategy to differentiate ").
The macrotrends are a reflection of how the "genius loci" (talent) and the local culture are able to generate innovation (Session: "Global Trends").
The desire of users to live pleasant experiences and enjoy a greater comfort will have a notable influence on the interior design of the aerospace sector as well as on the mobility of the future (Session: "Synergy Design - Aerospace interior Design").
"Design for All" is an opportunity to export products to other markets and cultures, and it is also a chance to adapt to unfamiliar customers (Session: "Design and Users").
Tourism, one of the main Spanish economic sectors, has an opportunity to increase its market if it applies the "Design for All", critical for 10% of people, required for 40%, and comfortable for 100%. Source: Design for All Foundation. (Session: "Design and Users").
Eco-innovation is not only an ethical factor, but it is also a strategy that brings tangible benefits, such as reduction of expenses, the commitment of employees and the improvement of the profitability of the company (Session: "Ecoinnovation: rethink strategy to differentiate ").
The components of the various activities of this 2008 edition were held in the CaixaForum, the CosmoCaixa, the facilities of Barcelona Activa, the 22@ district, Barcelona and Mies van der Rohe Pavilion.
Next stop: Barcelona Design Week 2009
The representatives of BCD are very optimistic with regards to the 2009 edition. According to Isabel Roig, General Manager of BCD, "the growth experienced year after year by the Barcelona Design Week, forces us to set new challenges for 2009 in order keep working and get one of our main goals: to position design as a priority of business and the government bodies."
This upcoming edition of the Barcelona Design Week is of special significance due to the celebration of the 35th anniversary of BCD. BCD, Barcelona Design Centre, is a centre for the promotion of design whose mission is to promote this discipline among enterprises as a strategic tool for innovation and competitiveness, as well as the projection of Barcelona as the capital of design. BCD is supported by the Chamber of Commerce of Barcelona, the Generalitat de Catalunya, Barcelona City Council, the Ministry of Industry, Tourism and Trade and the Ministry of Science and Innovation.
Find out more about the event: www.barcelonadesignweek.es
For more information, please contact:
Carles Barbero
Communications & Press department
Barcelona Design Center
t: +34 932 182 822
e:
w: www.bcd.es
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