Singapore – In the last decade new technologies and creative entertainment ideas have helped build a multi-billion dollar industry with new styles of content and delivery platforms, supported by an endless array of personalised high-tech gadgets.  Where will this take us by the year 2050?   
 
Feng Zhu, founder and creative director of the FZD School of Design in Los Angeles and Beijing may have the answer. Feng Zhu has left his footprint on creative content from top-rated video games, TV commercials and electronic toy design, to Hollywood blockbusters such as Star Wars and Transformers.  He will present at the Icsid World Design Congress in Singapore, to be hosted by  the DesignSingapore Council from 23-25 November.

Feng is one the nine world-renowned designers leading Design 2050 Studios that will share their ideas at the congress in a unique and interactive format. Together, they will give a glimpse of the challenges the world of 2050 will face, and propose possible design solutions for a better, more sustainable world. Feng Zhu will be presenting his ideas through a series of live-action videos and illustrations, giving a realistic sense of what entertainment will look like, and how it will be accessed in 2050.
 
For more information on the Icsid World Design Congress, please visit: www.icsidcongress09.com
 

For more information, please contact:

Grayling
Nicky Wang, Robin Williams, or Chris Davies
T: +65 6325 4606
E: ; robin.williams@sg.grayling.com;
or

Icsid
Andrea Springer
t: +1 514 448 4949 ext 232
e: aspringer@icsid.org
 

The International Council of Societies of Industrial Design (Icsid) is an international non-governmental organisation for professional industrial design. Founded in 1957, Icsid facilitates co-operation and interaction among professional associations, promotional societies, educational institutions, government bodies, corporations and institutions with the aim of contributing to the development of the profession of industrial design. Through shared interests, experiences, and resources, Icsid provides an international platform for its members to be heard as a powerful voice.
 
Icsid also holds consultative status with UNESCO, UNIDO, ISO and WIPO to support and highlight design in international forums.