Frankfurt (Germany) - The German Design Council will present the 'Design Deutschland 2010' exhibition at the FuoriSalone in Milan (14 to 19 April 2010) and at the ICCF, International Contemporary Furniture Fair in New York (15 to 18 May 2010). Alongside around 100 new product ideas from established German companies and designers, there will, for the first time, be 23 prototypes on show by young German designers, some of them not yet seen by the public. The exhibition will be accompanied by presentations of German designer brands.


"Colline", Judith Seng & Alex Valder of STUDIO Judith Seng & Alex Valder.

"We are, of course, delighted that we shall be able to appear at this year's furniture show with such high quality designs," says Andrej Kupetz, General Manager and Technical Director of the German Design Council. "A particularly exciting feature of the exhibition is certainly the meeting of the present and future of German design." For the exhibition will, for the first time, put products by successful German designer brands that have already appeared in the market place up against new prototypes of aspiring young designers such as Mark Braun, Reinhard Dienes, Steffen Kehrle, Elisa Strozyk, Judith Seng, Uli Budde and Kai Linke.


"Fine Bone China – Fine Dining / Pure", Dibbern GmbH of Dibbern Design Studio.

Design Deutschland 2010 continues the series of exhibitions of the same name with this new concept for a travelling exhibition and provides an approach to aspects of the current German design scene. The exhibits, from their various product groups, can be seen as examples, which reflect current German thinking on design.

The concept of the exhibition
The layout of the exhibition, which has been developed by Leise Design and Surface Gesellschaft für Gestaltungt, plays with a theme which has become so characteristic of German design – the notion of system solutions – and translates this into a new, exciting and vibrantly colourful architectural concept.


Concept-Car "Up! Lite" by Volkswagen.

Built on just a single basic module, used in many and varied combinations, room layouts with unexpected inward and outward perspectives have been created.

To complement the presentation of products by German designers and manufacturers, the exhibition concept also has an acoustic and typographical dimension. The character of the event will be accentuated by song titles of contemporary German pop musicians written on banners and played through the loudspeakers.

Design Deutschland 2010
FuoriSalone Milan
14 to 19 April 2010
Spazio Romeo Gigli (Via A. Fumagalli 6)
Underground station: Porta Genova
Open daily from 10:00 a.m. to 8:00 p.m.
Opening Party: 15 April 2010; by personal invitation only.

ICFF International Contemporary Furniture Fair in New York
15 to 18 May 2010
Jacob K. Javits Convention Center
Panel discussion: 16 May, 12:00 noon
w: www.icff.com

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For more information:

Rat für Formgebung / German Design Council
Julia Kostial
t: +49 0 69 74 74 86 0
f: +49 0 69 74 74 86 19
e:
w: www.german-design-council.de

Design Deutschland

With the Design Deutschland exhibition series, the German Design Council presents a regular and up-to-date stock-take of all sorts and kinds of issues and approaches in German design against a background of ever more rapid globalisation. After Tokyo, Cologne, Nuremberg and New York, Design Deutschland will this year be on show in Milan and New York – the fifth time it has been presented to an international public.

German Design Council

The German Design Council was founded in 1953 as an initiative of the German Federal Parliament to meet the growing need on the part of the business community for information on design issues. Today the German Design Council is amongst the leading centres of reference with regard to communications and the dissemination of knowledge in the field of design. Its circle of sponsoring trustees currently includes 150 companies from inside and outside Germany, which together employ more than 1.3 million people.
www.german-design-council.de