Shenzhen (China) - The Shenzhen, Hong Kong, Shanghai Brand & Design Joint Exhibition and the 6th China (Shenzhen) Brand & Design Collaboration Exhibition will be held from the 14 - 17 May 2010. It will be held in Shenzhen, which was recently designated as a "City of Design" Creative Industrial Estate by UNESCO in 2008.

There will be more than 150 exhibitors with over 1000 innovative & patented products from Shenzhen, Hong Kong and Shanghai in a joint exhibition. Such large-scale event will be held for the first time in China.

Visitors have the opportunity to see innovative award-winning works, the latest industrial design products, patented products, and noble brands from Shenzhen, Hong Kong and Shanghai. Many creative design enterprises from these cities' famous manufacturing enterprises from the Pearl River Delta.

Since Shenzhen and Shanghai have both been granted the title of "City of Design" by UNESCO, they represent different industry characteristics of Chinese cultural industry. Based on this collaboration, through borrowing and introducing the international and fashionable features of Shanghai's culture and integrating Shenzhen's design market elements, it is a win-win platform for both cities.

The event aims to create a grand ceremony for the industrial design industry in Shenzhen, Hong Kong and Shanghai. By doing so, it will promote the following:

• Manufacturing through design
•  Enhance brand awareness by innovation
• Upgrade enterprises with intellectual property
• Realizing full integration of designers, companies, products, brands and intellectual properties through point-to-point and point-to-area connection.
  

The event also represents a commercial opportunity for a joining of knowledge and inspiration with innovative experience.

Hosted by:

The Organizing Committee of the 6th ICIF, Shenzhen Municipal Bureau of Culture, Sports and Tourism, Futian District of Shenzhen Government, Hong Kong Productivity Council, Hong Kong Science and Technology Park, Shanghai Creative Industry Center, Shanghai Industrial Design Association, Shenzhen University.

Organized by:

Shenzhen Sphinx Culture and Communication Co., Ltd, the Shenzhen "City of Design" Creative Industrial Estate, Shenzhen Design Center, SZ-HK Design Center, Hong Kong InnoCentre, SZ-HK Productivity Foundation, Shanghai Young Designers Committee, and Shenzhen University, College of Art Design.

Schedule

The 6th ICIF "City of Design" Sub-venue Series Activities Opening Ceremony
Time: 11:00 - 12:00, 14 May, 2010
Venue: City of Design International Exhibition Center

Shenzhen - Hong Kong - Shanghai Brand & Design Joint Exhibition and The 6th China (Shenzhen) Brand & Design Collaboration Exhibition
Time: 14-17 May, 2010
Venue: City of Design International Exhibition Center

Promote manufactures through design; Enhance brand awareness by innovation - Asian Matchmaking Business Summit
Time: 14:00-17:00, 14 May, 2010
Venue: City of Design International Exhibition Center

Shenzhen & Shanghai Culture Industry Collaboration Double City Symposium and The 3rd Global Brands & China (Shenzhen) World Industrial Design Forum
Time: 9:00-12:00 15 May, 2010
Venue: City of Design International Conference Center

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For more information, please contact:

Henry Fang
Director of Overseas Department
The Organizing Committee of 6th ICIF
Block 6, "City of Design" Creative Industrial Estate
Futian District, Shenzhen China
t: +86 755 82795217
f: +86 755 83753813
e:
e: oversea@cityofdesign.com.cn
w: www.cityofdesign.com.cn

About Shenzhen Sphinx Culture & Communication Co. Ltd.

The Shenzhen Sphinx Culture & Communication Co. Ltd was founded in 2007, and China "City of Design" is the key project of Shenzhen cultural industry's eleventh "Five-year" program, the important part of Futian District's "1+3" economic development structure and building cross CBD high-level industrial zone, the indispensable proportion of Shenzhen - Hong Kong creative industry design project and the core part of Shenzhen central park's regional layout.
www.cityofdesign.com.cn