WIDD is a special project introduced by Icsid with the aim to promote solidarity and collaboration amongst Icsid membership pillars through recognition of industrial design, its evolution over the years, as well as its progression into the future. Furthermore, WIDD seeks to highlight the contribution designers and academics have made to the discipline of industrial design relative to the study of design theory, research, and practice, as well as providing a window of opportunity to address key issues such as the safeguarding and protection of intellectual property.

Through a series of international events on June 29, WIDD will provide designers and like-minded design enthusiasts from a wide spectrum of professions with a channel to engage with one another. This is an opportunity to accentuate industrial design’s role in improving the economic, social, cultural and environmental quality of life around the world. Consequently, it is an affirmative step towards fostering a global understanding of design and all that it encompasses.