This Icsid endorsed event, inaugurated in 1999 by the APCI (Agency for the Promotion of Industrial Creation), is an annual exhibition that aims to highlight and reward a selection of the best creations resulting from the collaboration between companies and designers.

From among the selection, an independent jury of professionals and experts awards stars of the Design Observeur to the most outstanding products to receive a "star." Each year, the "Stars of the Observeur" and other distinctions are presented to the company and designer during the exhibition opening ceremony.

The exhibition, hosted by the Cité des Sciences et de l'Industrie" (Science and Industry Centre) within the framework of a highly acclaimed public exhibition, attracts a public of 200,000.

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