About the design

This is the world's smallest digital single-lens reflex (SLR) camera with exchangeable lenses, compatible with the AVCHD Lite Micro Four-Thirds standard. It uses a newly developed F1.7, 20 mm short-focal-length lens (40 mm when converted to the 35-mm standard).

In addition to pursuit of the universal value and essence of a camera (descriptive functions, operability, and reliability), this design also seeks ease of use that makes it possible to take photos intuitively, such as a live viewing feature and a high-resolution three-inch (3:2) LCD screen, and furthermore it realizes a compact and flat solid form in its body through means including a retractable flash and leaving out an EVF viewfinder.

Consideration has been given to expandability through means including exchange of lenses and use of accessories such as an EVF viewfinder and microphone available separately. In addition, it has a broad appeal to users from photo buffs to beginners, with features including manual operation and automatic iA and video buttons.

Designer: Panasonic Corporation
Prize: 2009 Good Design Awards - Gold Award 2009, Networking category

About the award

Founded in 1957 by the Japan Industrial Design Promotion Organization (JIDPO), the Good Design Awards (generally known as the "G Mark system") is Japan's only comprehensive design evaluation and commendation system. Having built a foundation to nurture Japan's industry and design, the Good Design Awards now accepts submissions from around the world and has earned a reputation for being a prestigious trademark for outstanding design and quality. Good Design Awards have been presented to 34,000 products to date.

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