Icsid Board Members were invited to participate in the first ever Artistic Proposal Monitor Project - a project initiated by LG Electronics in preparation for CeBIT 2006 - the world's largest technology show held in Hannover, Germany March 9-15, 2006.

"The LG booth proudly displayed the works of participating Icsid Board Members," stated Jae-jin Shim, Vice President, Chief of Digital Display & Media Design Laboratory, Corproate Design Center, LG Electronics Inc. "We were pleased and honored that the Icsid Board could participate."

These artistic proposals of L1940PQ is a new challenge in provoking sensuality through monitors. By adding an artistic value to the monitor, it enables the product and user to exchange sensual experiences. In addition to the mechanical function, the aesthetic form is also a basic function of a product which leads us to consider the aspects of aesthetic function. The most advanced technology is not necessary to enhance the aesthetic values. The key is to search for the hidden desires of the users and define what they want. With this challenge, we tried to express the stories created through close observation of L1940PQ. From a product oriented mind-set, we pushed the limits to create a new atmosphere through the environment between user and product.

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Peter Zec
Germany

• President, Design Zentrum Nordrhein Westfalen
• President, red dot GmbH & Co. KG
• Professor, Business Communication, University of Applied Sciences, Berlin

The artwork is an expression of creativity and modern sense at the same time.  It pays a tribute to Yves Klein. The monochrome coloring focuses the attention of the recipient to the basic senses.  In imitation of the plain appearance of modern technical products the artwork of Peter Zec goes back to the focus on the product itself.

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Robin Edman
Sweden

• Chief Executive Swedish Industrial Design Foundation
• BFA in Industrial Design, Rhode Island School of Design

The aesthetic values represented here can only resound in a heart truly devoted to the outdoors and the free wind.  By suggesting the materials commonly seen and used on a boat, the entire monitor with its extension becomes more of a vessel in motion than a stationary piece of electronics.

This piece of art displays my passion for the marine environment in general and sailing in particular.  The high degree of realism in the detailing brings you for a moment straight into the world of yachting, leaving a smile on your face as you continue your daily chores in the office.

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Carlos Hinrichsen
Chile

• Honorary Member of the Chilean Association of Design firms
• Professor and Director of School of Design, Instituto Professional DuocUC of the Pontificia Universidad Catolica de Chile
• Coordinator of agreements with Latin American, Japanese, European and Asian Universities and organizations
• Jury in national and international Design Contests

This proposal attempts to create and/or explore a visual identity using a contrast between front and back covers of this flat monitor, which represents high digital technology.

The same concept-idea was applying into two devices, but with different aesthetic expressions (Option 1 and Option2), where the high technology and emotions can be part of the ordinary existence or days of the human being in products that accompany us in our day-to-day life.  It includes or heeds elements of the "personal or local emotions" and was working on them in order to balance the strong "high technology global identity" using disparity or visual contrast.

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Judit Varhelyi
Hungary

• Director of the Hungarian Design Council
• Graduated from Budapest University of Technology and Economics, Department of Architecture

As a child, I collected stamps and had pen pals from all over the world.  The arrival of a letter or small packet with Canadian, Greek or Syrian stamps was a joyful event.  Hardly a generation changed, and yet, excepting the Christmas mail, I have not bought a stamp for years.

Yet, I still marvel at the ingenious way graphic designers utilise the tiny surface of a stamp to tell stories, immortalise achievements, express concepts or national identities - to communicate with a vast number of unknown, randomly reached people.

However, my project is not about nostalgia; work or play, e-mail has become an integral part of my life that hardly merits a second thought.  I just stood still for a moment to remember and to offer a tribute to a fascinating field of design - stamps...

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Giuliano Molineri
Italy

• Plilosophy D. from the University of Torino
• Chairman of Frimark, Design and Marketing Consultancy
• Scientific Director, IED (European Institute of Design), Torino
• Consultant for the promotion of foreign investments in Turin and Piedmont

The electronic machine is also a part of nature

Is the light dew settling on an electronic device or is it oozing from it? Rather than a provocation this is an invitation to humanize today's technology starting from its most typical tool, the computer. It is a way to remind us how valuable are emotions, feelings, dreams, and the imagination.

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Mark Breitenberg
United States

• Dean of Undergraduate Education, Art Center College of Design
• PhD in Literature and Critical Theory from the University of California
• Author of Anxious Masculinity and many articles on literary history and the Renaissance
• Writer and speaker on design and design education

The mirror brings a self-reflective experience to the use of the computer monitor and suggests that our identities in the digital age are embedded in technology.  Because the computer today is the most important source of our information and interpersonal communication, the art work implies that we see and understand ourselves in a profound way through this technology.  At the same time, the orange dots represent Art Center College of Design and the ever-present sun of Southern California.

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Dr. Darlie O Koshy
India

• Executive Director and Ex-officio Member, Government Council of National Institute of Design
• Executive Board Member, Icsid
• Graduated from Indian Institute of Technology with a Ph.D. in Management
• Author, Speaker and Consultant in Marketing and Branding Strategies

Devanagari Script

Hindustani (Hindi) is the 3rd most widely spoken language after Chinese and English.  Devanagari is the script of the Hindi language.  The Devanagari script represents the sounds of spoken Hindi very closely, so that a person who knows the Devanagari letters can sound out a written Hindi text comprehensibly, even without knowing what the word means.  Devanagari is one of the most beautifully designed typefaces.

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Adrienne Viljoen
South Africa

• Manager of the Design Institue of the South African Bureau of Standards
• Convener, 1999 Water Interdesign and 2005 Interdesign on Sustainable Rural Transport
• Founder member of The Design Education Forum of S A, the Design Achievers Award for Youth Design Leadership and the SA Design for Development initiative
• MA (Fine Arts-Design) and a Postgraduate Diploma in Communication

Much of what we know about our past as a species comes from the fossil finds of human ancestors at the Cradle of Humankind, a UN World Heritage site, situated close to Johannesburg in South Africa. These archaeological finds date back to more than 4 million years to the birth of humanity.  It includes the oldest examples of human cultural expression and beginnings of early technological innovation.

Engravings and paintings on rocks are universally the earliest form of graphic communication.  The LG Electronics Monitor is representative of the latest technological innovation of what remains in essence a tool for graphic communication.  By turning the monitor into an African rock with paintings depicting everyday events in the lives of our early ancestors, we are not only reminded of but also connected by our common origins and our humanity and need to communicate.  The monitor becomes our modern day communication rock.