SEE Policy Booklet 3 'Evaluating Design'

Cardiff (United Kingdom) - The SEE project, led by Design Wales, published its new Policy Booklet 3 entitled "Evaluating Design: Understanding the Return on Investment in Companies, National Industry, Programmes & Policies, Economy & Society".

A lack of knowledge and tools to evaluate the rate of return on design investment is often cited as a severe barrier to advancing the understanding of design's value among policy-makers and civil servants. With design firmly on the European political agenda as part of the strategy 'Innovation Union', policy-makers across Europe will be looking at how design can meet challenges in industry, services and society. However, without insight on evaluating design and its strengths compared with other disciplines, we risk missing key opportunities for consolidating the contribution of design to competitiveness and social innovation in our regions.

This third SEE Policy Booklet provides an overview of current practice in design evaluation and identifies actions to improve these methods. The Policy Booklet notes that there are several different dimensions that must be taken into consideration when investigating design evaluation, which should include micro and macro levels in both the private and public sectors. Each section of the booklet discusses a different dimension of this framework, exploring how design can be evaluated in different contexts and providing illustrative case studies. The four sections are:

1. Return on investment in design for individual companies
2. Return on investment in design in national industry
3. Return on investment of public funds in design programmes or policies
4. Role of design and its impact on the national economy and society.

This publication is one of the outputs of the SEE project, a network of eleven European partners engaging with European, national and regional governments to integrate design into public policy. The project is co-financed by the European Regional Development Fund through the INTERREG IVC programme. This is the third of four SEE Policy Booklets to be published between 2009 and 2011.

Download the SEE Policy Booklet 3 - (PDF - 721KB)

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About the SEE project

SEE – Sharing Experience Europe – Policy, Innovation & Design is a network of eleven organisations sharing knowledge and experience in order to develop new thinking, disseminate good practices and influence local, regional and national policies for design and innovation in their countries. The partners come from UK, Belgium, Denmark, Estonia, Finland, France, Ireland, Italy, Poland, Slovenia and Spain. All currently work as an integral part of their own regional innovation policy and their regional governments have committed to exploring improvements in the provision and delivery of innovation, entrepreneurship and design through individual or joint policies.

About Design Wales

The Lead Partner in the SEE project, Design Wales is a leading centre of expertise for design support and related national & regional policy, building on 15 years experience of the delivery of design support programmes and leading networks in the UK.
widd 2016