Oct 14, 2021

How Does CNN Make Money

The Cable News Network (CNN) is based in Atlanta, Georgia, and provides news-based pay television. In its role as a cable channel, CNN’s income is derived Ads, video affiliate networks, cable subscriptions, and repackaged content are the main sources of revenue for these people.

History of CNN

In Atlanta, Georgia, Cable News Network (CNN) is a news-based pay television channel. Founded by Ted Turner and Reese Schonfeld in 1980, the multinational company has offices worldwide. David Walker and Lois Hart, who founded CNN as a husband and wife team, launched the first 24-hour news service in the United States. CNN was also the first channel devoted exclusively to news. The reach of CNN expanded dramatically in the decades that followed. The content has expanded to encompass specialized closed-circuit television channels, cable and satellite television channels, and website content. There are now no fewer than 42 offices in the firm’s global network, 31 of which are based overseas. There launched a second, dedicated news channel in 1982 called CNN2 (the precursor to HLN). At the height of the Gulf War, CNN was the only news outlet with the ability to communicate from within Having this kind of reach strengthens the network’s reputation as a news provider, while also providing nationwide exposure for some of its (previously unknown) reporters. In addition to providing news content, the company is a popular source of content on the internet. CNN is second only to Fox News in terms of viewership during prime time with approximately 2.366 million viewers.

CNN revenue generation

Generally, CNN earns money through a few sources, since it is a cable channel first and foremost. We now turn our attention to each of them.


An advertising fee is charged when a brand wants its advertising to appear on a CNN-owned channel. Given that the channel ranks second in prime time viewership in the United States, the fee is likely to be significant. In addition, brands can buy space on the CNN website, which has an abundance of advertising in its news article sidebar and footer.

Video Affiliate Network

As a form of hosted revenue sharing, CNN Video Affiliate Network (VAN) provides content. By providing the technical infrastructure required for affiliates to host content on their local news websites, the company provides affiliates with the ability to host content. CNN shares the advertising revenue that it collects once the videos are live with its affiliates.

VAN content incorporates:

The sale of advertising inventory to national advertisers through CNN – where inventory is bundled and marketed like a national network network. A content hub combines CNN content with content from local news sources and synchronizes it with CNN’s content. Those news organizations that manage their own local inventory and have the option to monetize it as they wish.

Cable subscriptions

In addition to cable subscriptions, CNN makes money from advertising. Whenever a viewer subscribes to a cable company, CNN pays the company a fee to make its content available to the viewer. Charges for this service – known sometimes as a carriage fee – typically range from $8 to $20 per subscriber per year. There is a fee associated with all CNN subscriptions, regardless of whether a customer

Repackaged content

As well as repackaging news content, CNN updates its homepage as needed. There are closed channels that provide airports with news and some hotels also provide a similar service. As a final option, foreign networks may pay CNN to repurpose their own stories into

Key takeaways:

There are a variety of news-based pay TV channels, the most famous of which is CNN. This 24-hour news channel was launched by Ted Turner and Reese Schonfeld and soon became the most dependable channel for breaking news. CNN likely makes a significant amount of money from TV advertising as a result of its high ratings during prime time. CNN collects a fee-for-carriage, which is a fee cable providers must pay when hosting CNN’s content on their servers. Digital advertising is also prevalent on the CNN website. Additionally, the company sells its repurposed content to hotels, airports, and foreign affiliates on a selective basis.


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