The following accounting terms are found in the Dictionary of Accounting Terms Standard of comparison Standard of comparison used to assess the relationship between a base or typical item and the one currently being compared. An example would be to compare budgeted sales with the actual sales, and then note any deviations. After corrective action is taken, it can be used again. As well as examining a percentage change, a trend may also be examined in financial statements. An increase of 50% is calculated if last year’s sales were $100,000 and this year’s are $15,000. In addition to these comparisons, financial statements can be compared with those of other companies in the same industry as well as what is typical in the industry.